The iPhone that comes out next year could change the way Apple names its products. Mark Gurman, a reporter for Bloomberg says that the company might call its biggest and most expensive device in 2023 the iPhone 15 Ultra instead of the iPhone 15 Pro Max, which is what you might expect based on its past behavior.
Reports say that the change would happen at the same time as the biggest change to the iPhone since Apple released the iPhone 12 in 2020. Gurman thinks that the iPhone 15 will have USB-C and “bigger changes” like that.
Apple has changed the look of its smartphones a few times over the years. In the early days of the iPhone, when Apple released major updates every two years, iterative models were labelled with a “S.” Since 2019, when the company split its phones into mainstream and high-end versions, it has used the “Pro” and “Pro Max” names to market its most advanced phones.
Apple Brought back ‘Plus’ Model in iPhone 14 Series
Also, Apple brought back the Plus brand early this year, which it hadn’t used since 2017. Since Apple Watch now has an Ultra model, it would make a lot of sense to drop Pro Max in favor of Ultra.
There have already been some interesting predictions about the iPhone 15. Gurman had said before that Apple was testing iPhones with USB-C ports before the European Union made it a law that all new smartphones made after 2024 had to have the port.
Recently, display analyst Ross Young said that the iPhone 15 line would all have the Dynamic Island display cutout from the iPhone 14 Pro.
Gurman also wrote today about the near future. He said that Apple might not have another event this fall. He says that the company plans to announce new Mac mini, MacBook Pro, and iPad Pro models before the end of the year.
Gurman says that Apple is “more likely” to let the world know about these new products through a series of press releases because most of the changes will be small tweaks to existing devices.